🤔 The research for me started with one question. 🤷♀️Why do we buy color-treated shampoo? 1. Sulfates are not good for your hair. 🛀As a matter of fact they can strip your hair of its newly color. 💁🏻♀️You should always OPT for a product that is sulfate-free. 2. 🧴 So many of the color treated shampoos have sulfate in them. My NEW shampoo is SULFATE-FREE. Soy Free, Paraben Free, Vegan and Cruelty free. I am in love with my new product. I made it gentle enough for daily use. 3. ©My shampoo has the mildest surfactants and created for those of you with sensitive skin.